( 2024 )   Marketing identity

Ateneum — Eero Järnefelt

Ateneum's spring exhibition presents the extensive oeuvre of Eero Järnefelt (1863–1937), who grew up in a cultured, cosmopolitan family, and it explores the artist’s significance for Finnish art and Finnishness. Järnefelt’s varied nature depictions raise the question of whether the natural environments captured by the artist in the 19th and 20th centuries still exist [Ateneum].

The marketing identity comfortably finds its place between the familiar Finnish painting tradition and modern requirements of a present-day art museum. In addition to the key visuals, the project consisted of numerous printed, digital, and animated applications.

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Text logo design: Tuija Kuusela
Photography: Aleks Talve