( 2020 )   Visual research · Visual identity

YLE Kioski Instagram Identity

A three-month project to research and tackle the visual language of YLE Kioski, supported by the Google News Initiative Fellowship (GNI). After a comprehensive visual study, a new identity was introduced, the goal being to give adolescent users easier and more compelling access to real news.

The renewed visual identity consists of a limited selection of bright colours combined with simple cut-out photography and understandable headlines. After testing and iterating the results a comprehensive guidebook was produced so that the journalists were able to generate visually cohesive content by themselves.

The visual identity designed was in use over two years – in November 2022 YLE Kioski introduced a new typeface to the mix but continued to use the colours and overall visuality as before.